Roger Paperno’s grandmother gave him a Kodak Instamatic 124 Camera for his seventh birthday – and he was hooked. In fact, he’s been so busy he hasn’t had time to send her a proper thank you note; he’s working on it though. Whether its reportage work at birthday parties or advertising jobs in remote corners of the world, he tries to see things in their true light. He shows the inner beauty and simplicity of form that is present in everything, from a Parisian in a smokey cafe to a cruise ship in the Panama Canal.
Working on location is a source of excitement for me. I love trying to overcome and solve the zillion little challenges that are encountered in the real world. My goal is for you to feel that my photo is real, not staged and that you, the viewer, are a part of it.”
His early influences include Henri Cartier Bresson, Richard Avedon, Dorothea Lange and Margaret Burke White. ‘I have always admired the color shooters, iconic photographers like Pete Turner, Jay Maisel and Greg Heisler, but it is the classic black and white shooters that have real soul.’
Roger’s fourth book in the Cafe Life series, was just published by Interlink Press. Cafe Life San Francisco is on the shelves along with his other books.
The Chicago Tribune just reviewed our book, “Cafe Life San Francisco”. Here’s what they had to say;
“San Francisco is famous for its cafe culture. In this colorful guide, writer Joe Wolff and photographer Roger Paperno explore the city’s neighborhoods in search of the best cafes. Wolff offers lengthy portraits of each cafe and its owner, while Paperno’s gorgeous photographs give the book an elegant finishing touch. Each profile is accompanied by an anecdote. Caffe Greco, for example, makes an “almost proprietary” Greco cookie that is orange-flavored and dipped in Belgian chocolate.
Some of the venues, such as Emporio Rulli Il Caffe in Union Square or La Copa Loca in the Mission District, specialize in Italian pastries and gelatos. Famous cafes and bakeries such as Liguria Bakery, in North Beach, also are here.”
You can get your very own copy at Amazon,
His clients include; Barilla Pasta, Mohegan Sun Casino, Bacardi, The Gap, Saturn Cars, Specialized Bicycles, Burger King, Banana Republic, Norwegian Cruise Line, Crystal Cruise Line, Holiday Inn, Regent Cruise Line, Sea Dream Yacht Club, Carnival Corporation, Seabourn Cruise Line, Silversea Cruises, Sol Melia Resorts, Doral Golf and Country Club, Hard Rock Casino, Costa Cruise Line, IHG Hotels, Ritz Carlton, Exclusive Resorts, Minto Properties, Zoot Sports, Santana Cycles and many more.
The work has been honored by Graphis, LA AD Club, Miami Ad Club, SF Ad Club, Communication Arts and has more than 30 Addy’s collected so far.
Examples of my video work can be seen here;
My love for photography has evolved into the film industry, now adding feature films to my portfolio. I find it extremely invigorating to play the role of Executive Producer in my new company Escalator-Films. Currently we have a number of projects under way in Film and TV. Escalator-Films is proud to announce Pierce Brosnan as lead in our first feature film, and concurrently the Farrelly Brothers have agreed to direct our second movie.”
or we can grab a coffee if you’re in Southern California.
+1.404.723.3300 mobile / +1.310.626.0123 skype